Public Relations and Social Media: Constructing Indigenous-led and Focused Campaigns with special guest Haidee Allan and Dr Lauren Gorfinkel

Public Relations and Social Media: Constructing Indigenous-led and Focused Campaigns with special guest Haidee Allan and Dr Lauren Gorfinkel

 

33 Creative is a proudly Aboriginal owned media and events agency that works to change hearts and minds, and empower communities, through storytelling and effective communications. Haidee Allan is a proud Kamilaroi woman from Tamworth, NSW. Haidee joined the 33 Creative team in 2022 as a communications officer after spending the last few years working in Federal Government. She had the privilege of being the spokesperson to communities all around Australia for the 2021 Census Campaign, talking to regional and remote broadcasters about the benefits of the Census to community. She holds a Bachelor of Communication majoring in Journalism from The University of Newcastle. Haidee brings her passion for Indigenous storytelling and media experience to her role.

We loved chatting with Haidee about the work she has been doing with 13Yarn, a 24/7 crisis support hotline run by and for Aboriginal and Torres Straight Islander people to provide a confidential, culturally safe space to yarn about their needs, worries or concerns. She will walk us through a social media influencer campaign.

 

Read more about Haidee Allan and Dr Lauren Gorfinkel here.